- Professional Experience:
Joined Hakuhodo in 1994. Appointed Account Executive in the 2nd Accounting Div (currently TBWA/H), took charge of planning and execution of Sales Promotion for Nissan Motors as well as CRM system development and operation in 1994-98. Moving to the 3rd Accounting Div in 1999-2000, the focuses shifted to advertising, media planning and planning/execution of events for Yamazaki Nabisco and Allstate Insurance.
In 2000-01 in Interactive Business Div, main responsibilities included planning, development and operation of Hakuhodo's WEB business (PETARO, New Year's lottery E-cards etc.). Simultaneously took part in developing the world's first system that allows real time measurement of advertisement effectiveness "Hyper Icars" (early SEO so to speak)
2001 until present in R&D Div., research themes have been (1) Development of Ubiquitous Systems for Real Time Marketing and (2) Development of IT that assist the Creativity of the Organization. Research (1) focuses on inferring the changes in user's behavior, mental state, and environmental state by using multi-sensors and also development of fundamental technologies that realizes adaptation of information contents. This empirical-approached study is a joint project with Fujitsu Labs as well as University of Tokyo and Bonrepas (retailer in Kyushu). (2) is again a joint research with Tsukuba University, University of Tokyo, University of Illinois at Urbana-Champaign, University of California at San Diego and Chukyo University on the spiral process of human thinking. The group has been demonstrating the appropriate data management (mainly processing and visualization) in terms of data observation up to application to the real world. This project has allowed us to practice our unique method in Hakuhodo Foresight's Future Scenario Forecasting projects.
- Area of Interests:
Strong interest in Human creativity and environmental support. I am basically a researcher, however, my motivation lies in realistic contribution to bringing innovation to society. I believe in working by a realistic evaluative environment, irrespective of the degree of research complexity. Apt at data mining, machine learning, sensor fusion, etc. Because of my technological background, I often find myself creating my own calculative/measurement systems and devices.
- Educational Record, Academic Activity:
Educational Record:
- 1994 B.A in Psychology at University of Tokyo (major in Cognitive Psychology, thesis on mechanisms of implicit memory)
- 2002 Master of Interdisciplinary Information Studies at University of Tokyo（major in Computer Science, thesis on Personalized Museum System using Ubiquitous Technology）
- 2005 Withdrew from the Doctoral Program with the Completion of Course at University of Tokyo（major in Computer Science, Artificial Intelligence and Cognitive Science. Focused on developing a system that infers changes in human behavior, mental state, and environmental state by information from sensor network）
Academic Activity:
Currently co-chairs the User-Study Forum of Information Processing Society Japan (Japan's largest Computer Science community) and serves as a chairman of Workshop on Scenario Emergence, a researcher at Institute of Economic and Political Studies in Kansai University, a visiting researcher at Ubiquitous Networking Laboratory, a member of Japan Science and Technology Agency's Future Survey Workshop (Application of IT to Society Committee 2005), and a co-director of Ubiquitous Information Research Group Vision Development Forum (2003, 2006). Publication include co-written Sensor Network Technology (Tokyo Denki University Press, 2005) and Readings in Chance Discovery（Advanced Knowledge International Pty, 2005）. Various presentations at international academic conferences including Human-Computer Interaction, Knowledge Engineering, Mobile Systems and Management of Technology.
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